PUSH PULL DRAG SALE

💥 Push it in. Pull it in. Drag it in.

📅 May 1st - 31st 2026

If it has wheels and a title, it could be worth at least $3,500 toward your next vehicle.

For a limited time, Russ Darrow is giving drivers a reason to stop waiting and start upgrading.

💰 Just About Anything With Wheels Qualifies

$3,500 Guaranteed Trade Value

Even if it's old. Even if it has high miles. Even if it's been sitting in your driveway.

During the Push Pull Drag Sale, your trade has a minimum $3,500 value toward a qualifying vehicle.

🔥 Why This Event Is Different

Most drivers hesitate because they’re unsure what their vehicle is worth.

We removed the doubt.

Instead of wondering what your trade might bring, you start with a guaranteed minimum value during this event. That means:

🚘 Trade It. Upgrade It. Done.

This is your chance to:

Your old wheels could be the key to something better.

📅 May 1st – 31st Only

This event runs for a limited time, and once it ends, the $3,500 guaranteed trade offer ends with it.

Don’t wait until the last day and risk missing out.

👉 Ready to See What Your Vehicle Is Worth?

Start with your Guaranteed value today.

Frequently Asked Questions

Does my vehicle need to run?

It must be complete and include major components such as engine and transmission. Bring it in and we’ll confirm eligibility.

Does it have to be in my name?

Yes. The trade-in must be registered to you or an immediate household member, and the title must be presented at time of transaction.

Is the $3,500 cash?

The minimum trade allowance is applied toward the purchase of a qualifying retail vehicle during the event period.

Important Offer Details

 “Push, Pull, Drag” trade-in allowance applies only to New retail purchases of select in-stock vehicles during the advertised sales event period. Trade-in vehicle must be currently registered to the purchaser (or immediate household member) and title must be presented at time of transaction. The $3500 trade allowance is in lieu of all discounts,  dealer incentives, and cannot be combined with any other special offers.

Minimum trade-in allowance of $3500 is applied toward the purchase price of a qualifying vehicle and may be in lieu of actual cash value. Trade-in allowance includes the fair market value of the trade vehicle. Not all trade vehicles will qualify for the minimum advertised amount. Vehicle must be complete (engine, transmission, and major components present). Dealership reserves the right to determine eligibility.

All vehicles subject to prior sale. Prices plus tax, title, license, Wisconsin registration fees, service fee, and any applicable dealer fees. All factory rebates and incentives (if applicable) assigned to dealer. Incentives may vary by model, trim level, residency, and financing source. Not all buyers will qualify for all rebates or special financing offers. Financing subject to credit approval by lender. Advertised payments (if applicable) may require approved credit, specific down payment, and may not include tax, title, license, insurance, or additional products. APR and terms may vary. See dealer for complete details.

No cash value except as applied toward purchase.
Offer valid only during advertised promotional dates at participating Wisconsin dealership location.